Antenna enables your audience to react to any text, image, video, audio, or article on your site.
As we read or watch or listen, something strikes us. We want someone to know what we thought about that thing right there. And it needs to be easy — for us to say, and for others to hear and make sense of.
Antenna is built to address this very real problem online. Whether it’s a recipe, an academic talk, a breakdown of last night’s football game, photos from a fashion show, or a new music video, we want it to be simple, meaningful, and measurable for people to give a little input.
If it’s simple, people will do it. If it’s measurable, then together, the audience has an impact. That makes it meaningful.